Ravetllat Aromatics has reinforced its presence in the Middle East following its successful participation in the Beautyworld Middle East exhibition.
Recognized as one of the most important events in the global beauty and perfumery industry, this year’s fair proved to be highly fruitful for the company, solidifying its position and opening new commercial opportunities.
As in previous editions, Ravetllat Aromatics showcased a wide range of fragrances and creations designed for various applications, from timeless classics to the latest trends.
Ravetllat Aromatics’ yearly attendance at Beautyworld Middle East not only strengthens its commercial footprint in the region but also allows it to establish key strategic connections. This year, once again, the company expanded the size of its booth, enabling better engagement with visitors.
This growth reflects the company´s consistent investment in the Middle East market, which it sees as a pivotal part of its global strategy.
Once again, this edition of Beautyworld Middle East was a great success for Ravetllat Aromatics. The “Endless Landscapes” collection was enjoyed by numerous visitors at their stand, who had the chance to appreciate firsthand how adaptability, quality, and dedication to each project continue to drive one of Europe’s oldest independent fragrance manufacturers.
Last week our team enjoyed a hands-on flavours workshop experimenting with different chocolate flavours and creating delicious treats.
A big thank you to master chocolatier David Pallàs and Carol Vegas for this fantastic experience, and to the Ravetllat Aromatics team for bringing a positive attitude and sharing good moments! 🍫✨
Silvia Ravetllat, CEO of Ravetllat Aromatics, is once again collaborating with the prestigious Elisava School of Design to teach a Fragrance Masterclass as part of the school’s Master in Branding program.
Our collaboration with Elisava spans over 10 years, exemplifying our commitment to education and professional development. We are always delighted to engage with students and new generations, as we firmly believe in the importance of sharing knowledge.
At Ravetllat Aromatics, we highly value the creativity and innovation that young talent brings to the world of design.
Thank you to all attendants. Inspiring and being inspired is our daily mission!
Ravetllat Aromatics proudly announces its recent recognition at In-Cosmetics Global 2024, where it was honored with the Gold Award in the Sustainable Stand category. This esteemed accolade highlights Ravetllat Aromatics’ commitment to environmental responsibility and sustainability within all their operations.
The newly introduced Sustainable Stand Award recognizes exhibitors who actively integrate eco-conscious measures into their stand designs and construction processes. Judged by a distinguished panel of sustainability experts, this award sets a standard for environmental responsibility and innovation.
The Gold award honours the stand´s strong sustainability credentials and performance across various measures, including waste reduction, recycling initiatives, materials re-use, carbon footprint mitigation, and other key factors.
“We are thrilled to receive this Award in the Sustainable Stand category at In-Cosmetics Global” said Silvia Ravetllat, CEO at Ravetllat Aromatics. “This recognition underscores our efforts to integrate sustainability into every aspect of our operations.”
Ravetllat Aromatics extends its gratitude to the organizers of In-Cosmetics Global for recognizing its dedication to sustainability and to Ecoform for joining forces on this project.
About Ravetllat
Based in Barcelona, Ravetllat Aromatics has been designing and manufacturing fragrances and flavours since 1932. As one of the oldest independent fragrance manufacturers in Europe, we combine the best of heritage and technological know-how to deliver customized solutions for a wide range of end markets.
Discover her fascinating journey into the world of perfumery. From her early childhood memories imbued with Mediterranean scents, to becoming an experienced perfumer at one of the oldest independent fragrance houses in Europe, we’ll uncover the secrets behind the trade and how she has played an instrumental role in the company´s success.
How did your passion for perfumery begin?
My love for perfumery started at a very young age. As a little girl growing up in Barcelona, I remember harvesting Mediterranean aromatic plants from the fields and using them to prepare special concoctions that my family would try out. I was particularly enthused by the smell of flowers in my mother´s garden, the sweet scent of roses and geraniums, the fragrance of thyme, lavender, and rosemary. I was always discovering new scents and exploring how they would combine.
What scents remind you of your childhood?
At home, I fondly remember the aromas that came out of our kitchen, where my mother would prepare local roasted dishes garnished with fried almonds, bay leaves, garlic, and onions.
On holidays, we went to a mountain village in the Pyrenees where we spent a lot of time in nature. Those memories evoke the humid smell of musk, fresh pine, the earthy mushrooms we harvested to prepare meals and the smoky charcoal we used to lighten our fireplace.
I also remember the citric fragrance of Royale Ambree, which was the traditional Eau de Cologne that my entire family used on special occasions. At the time, it was common for all members of a family to use the same fragrance, and I think that helped create a special bond and foster a feeling of belonging.
At what point did your interest in perfumery turn into a profession?
I grew up in San Andreu, on the outskirts of Barcelona, where the original Ravetllat Aromatics headquarters were located. It was a well-known family business that had been around for generations -since the early 30s- and we all knew the Ravetllat family. From my house I could smell the myriad of fragrances that came out of the factory’s premises and that always attracted me.
Soon after getting my chemistry degree, I started working at Ravetllat Aromatics, alongside Ernesto Ravetllat, the father of our current CEO Silvia Ravetllat. It was him who taught me the ins and outs of the trade, which at the time required a lot of self-learning, creativity, and perseverance.
I remember how far Mr Ernesto went to obtain special editions of technical perfumery books that came from France and were very hard to get back then. That was perhaps the greatest teaching I got from him: that it is only through passion and perseverance that one can build something meaningful.
How has the job of a perfumer changed over the years?
When I started working at Ravetllat Aromatics 45 years ago, both the company and the industry were at early stages of development.
Inside the company, the role of the perfumer was much broader and required a larger variety of skills ranging from basic laboratory functions to complex formulation, to providing technical support to clients in the manufacturing process.
The technical equipment available back then was much less sophisticated and precise than it is today. We compensated by developing a sharper olfactive memory and being more creative and flexible in the areas of formulation.
Certainly, technological advances have given perfumers today a whole new range of tools and analytical power that was unthinkable in the day. Now we have access to much more data, far better tools, and a much wider range of raw materials. However, we should not forget the good old ways, as the intuition and creativity we were forced to develop back then are essential assets for a perfumer.
Do you consider perfumery more of an art or a science?
I believe it is a unique blend of both. The artistic side is crucial as a perfumer’s greatest skill is creativity: the ability to combine ingredients harmoniously and bring unique olfactory experiences to life.
On the flipside, science plays a critical role in the creative process as it gives us the practical and analytical tools to innovate and find new solutions to the same old problems. It is thanks to scientific advances that we have discovered a whole array of new molecules that open a world of possibilities in formulation and application.
In present times, ever-evolving regulation is driving a new sort of creativity in the world of perfumery. Perfumers now have the dual challenge of continuing to innovate while meeting increasingly rigorous technical and regulatory standards. This dilemma brings about once again the idea that perfumery is both an art and a science.
Now more than ever, perfumers need to be extremely technically able while at the same time remaining artists at heart.
Ravetllat Aromatics consolidates its position in the Middle East after an outstanding participation in Beautyworld Middle East 2023.
Ravetllat Aromatics reinforces its presence in the Middle East after a successful participation in this year’s Beautyworld Middle East fair.
The company’s presence at this key event in the sector has further strengthened its commercial relations in the region.
Beautyworld Middle East, held in Dubai at the end of October, brought together major players in the fragrance and personal care industry. Every edition, Ravetllat Aromatics took advantage of this platform to establish key strategic connections in the area, this year also supported by the recent opening of its new offices and laboratory in Dubai.
The event served to reinforce Ravetllat Aromatics position in the Middle East as a solid supplier. With the ability to develop solutions for all types of fine fragrance, personal care, home care and air care products, from classics to the latest trends.
“This edition of Beautyworld Middle East has been significant for us. We are pleased to see how our strategic plan is consolidated in the area and the commitment to the demands of a market that is always in constant evolution,” said Omar Zainab, Regional Manager at Ravetllat Aromatics.
In short, this edition of Beautyworld Middle East has been especially intense for Ravetllat Aromatics. Where the increasingly reinforced presence in the area has been demonstrated with a multitude of new projects on the horizon.
Presenting “Scent of Cinema”.
For the occasion Ravetllat perfumers team exclusively created the “Scent of Cinema” collection. Fragrances inspired by the cinematographic universe with the public enjoys this sensory journey, from the most intense romanticism, launching into an adventure, taming the western or reliving the epic of historical cinema.
A few days ago our team enjoyed an amazing day outdoors in Costa Brava, learning about steam distillation of indigenous aromatic plants such as lavender, thyme and rosemary.
Thanks to the BRAVANARIZ SL team for a fantastic experience, and thanks everyone for bringing in a positive attitude and sharing some good laughs!
Ravetllat Aromatics is thrilled to announce the opening of its brand new office and laboratory in Dubai. The new facilities will provide an enhanced space to deliver personalized solutions to our clients.
“Our new facilities will serve as a hub for the company’s growing operations in the Middle East & Africa, providing support to both local and global customers of our fragrance solutions,” says Silvia Ravetllat, CEO at Ravetllat Aromatics.
Our deeply-rooted European heritage combined with our experience serving international markets has endowed us with a vast product portfolio and technical expertise to solve our clients´ needs.
The fragrance solutions offered by Ravetllat Dubai are as diverse as the city itself. From all-time classics to the latest creations, ranging from Oriental to French perfumes, every scent is carefully curated to evoke emotions, create long-lasting connections and establish unique brand identities.
With over 90 years´ experience in the fragrance & flavours industry, Ravetllat Aromatics has established itself as a trusted partner for many reputable brands across fine fragrances, personal care, home care and air care markets.
About Ravetllat
Ravetllat Aromatics is one of the oldest independent Fragrances & Flavours manufacturers in Europe. Based in Barcelona (Spain), we have been designing and manufacturing Fragrances & Flavours since 1932.
Discover more at: ravetllat.com/about-us
We are thrilled to announce that Silvia Ravetllat (CEO of Ravetllat Aromatics) has once again collaborated with the prestigious Elisava School of Design to teach a Fragrance Masterclass as part of the school´s Master´s Degree in Branding.
At Ravetllat Aromatics, we understand the huge role that scents play in building brands and creating an emotional connection with others.
We continue to work hard everyday to bring our partners the best of fragrance creativity and development as well as outstanding customer support.
We conclude our participation in Cosmetorium for yet another year.
A big thank you to all of you who came to discover our “Mood Fragrances” collection.
As always, thanks to all the people who have made it possible.
We hope to see you all next year.
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